Virat Kohli, Indian Skipper and India’s highest paid celebrity may have decided to make changes in the brand endorsements of Pepsi. There are reports that Virat had expressed his concerns over colas effects on the health, given the increasing health issues over sugar contained drinks.
As per reports available in the public domain, Virat currently endorses 18 brands, with the brands which are related to food and beverages being Pepsi, Herbal life nutritional supplements and Boost. Virat’s other brand endorsements include MRF tyres, Tissot watches, Puma sports gear, Colgate oral care, Audi cars and Samsonite luggage, among others.
Virat Kohli had expressed his views on fitness clear in a recent interview to CNN-IBN. Kohli asserted that “When I started my fitness turnaround, it was more of a lifestyle thing initially. If something goes away from that, I would not want to be a part of that or be promoting that,” he said. “We are actually on the cusp of making some big changes on that front. Things that I’ve endorsed in the past, I won’t take names, but something that I feel that I don’t connect to anymore. If I myself won’t consume such things, I won’t urge others to consume it just because I’m getting money out of it.”
The reports suggest that Virat may opt for some other brand from within the Pepsi’s portfolio. The company is keen on a contract extension with Kohli considering his celebrity status. He has been associated with the company for almost five to six years now. Virat Kohli, being the highest paid celebrity in the country, has an estimated brand valuation of $120 million plus, which actually surpasses many big names in the sports world. Indian Skipper Kohli being a fitness enthusiast has launched chain of fitness gyms with the brand called Chisel. Indian skipper has also made investments in IT-Tech startup Sports Convo, online fashion portal- Wrogn fashion and has association with Nazara Technologies for online cricket games.